I’m Noel.

I started indieberlin.de in 2008, and in 2019 changed the umbrella site to indierepublik.com, keeping indieberlin as a subsite of indieRepublik.

In 2020 I started thinking about adding a shop to our site. Now it’s a reality.

indieBerlin and indieRepublik have always been about featuring, celebrating and generally supporting and promoting independent artists.

Me and my partner that ran the thing from 2008 are both independent artists, and have been for a long time.

I arrived in Berlin (in a squatted art house called Tacheles) in 1991 while it was still a well-kept secret, and while playing on the streets and in bands, helped to set up bars, clubs and art/project spaces.

Through those early years I saw that both for myself and for the artists, musicians, filmmakers, DJs – for the whole bunch of indie creatives, living from day to day, obsessed just with making their artistic thing – there was no one pointing a finger at them, no one showing what was going on. It was difficult to promote oneself, to push the scene and what was happening in it out to the wider world.

Which is why, a few years later, indieBerlin was born. The whole idea was just to help support and promote the artists – the indie artists – living and working in Berlin.

It was very nice to see that we gained recognition quite quickly and that indieBerlin became the go-to blog to know what was going on in Berlin that was indie, independent, under the radar, cutting edge.

In 2019 my partner left the site to do something else and I carried on with the small team of dedicated indie people that had helped all along to make indieBerlin – and now indieRepublik – what it is.

For us, setting up this shop is about exactly what we’ve been doing since the beginning: how can we help the community of indie creatives that we both love and that we’re also a part of (whether in Berlin or elsewhere) the best?

Well, everyone has to sell their stuff. That is, after all, what a lot of it comes down to.

So: the indie store. the indie shop. This is who we are. This is what we do. This is what we’ve always been. And this is what we will continue to be:

A bunch of indie creatives: artists, musicians, DJs, fashionistas, filmmakers, writers – working tirelessly to support the scene.

I’m glad you’re here. I’m glad you found your way here. I’m glad – very glad – that you’re interested enough to read to this point.

If you like what you see in this shop, please, help the indie community survive and thrive by buying some of our products. We make them with love. We do our best to be ethical, to have short supply routes, to know how the people are treated who make what we sell.

If you don’t see what you like, please, let us know. We’re doing our best but sometimes, when you stand too close to something, you miss obvious stuff. Tell us what we’re missing. Tell us what you would like to see – or like to see us do better.

Thanks, that’s it. That’s who we are.