โAn explosive voice and a captivated audienceโ. Not her own words, just a facebook bio. But itโs misleading. Not because itโs untrue, she sure has both: it doesnโt do justice to her voice or her audience.
indieBerlin is honoured to interview Nomfusi in advance of her upcoming concert on the 19th March in Auster Club.ย This South African star writes from the soul, and sings for the world. She uses thatย voice for more than just singing. And as for her audience, sheโs got more than fame on her mind.
Youโve come out of the โworld musicโ scene. Whyโs the new album, African Day, different from those years?
โThis is a birth of a dream. Iโve had the dream since 2013. Back then, I felt that I had something to say, because Iโd started by singing songs like Nzokolo which talk about poverty. I sang about my late mother, who died of HIV/Aids. I sang songs that talked about systems: health systems andjustice systems in post-apartheid South Africa.
I’m African, and I can’t just wash that away.
“But in the world music scene I was left asking myself, am I reaching enough people? Am I contributing enough to the world? World music attracts people who like world music, so it’s quite a niche market. Itโs a huge departure for me to work with European artists and different genres.
“I encourage people to come and hear it for themselves. Often people come with their preconceptions of what world music is, then since I’m not so โtraditionalโ and โexoticโ, the audience is shocked: “we didn’t expect this!”
What are you hoping to achieve with the new album?
“I’m realising that it’s really important to do more than just make music, especially as an African. African people have always been at the bottom of the food chain. I grew up and I thought that’s how things are. As you grow you realise that it shouldn’t be! God has given enough for all humanity, but there’s so much greed. There’s so much capitalism. Theyโre the ones whoโve painted this painful picture.
If you’re an African, you can’t NOT have something to say. And if you have a platform and a voice, you’re able to be heard, why not use that to change minds?
I didn’t want to be an activist or politician, but I was born with this, I’m forced to say something. Whether I like it or not, I canโt run away. I am African, and I can’t just wash that away.
Whatโs missing in activism at the moment?
โPeople here in Germany are often happy to go one step further, to hearย your history and giving support. And I love that about this country. The audiences make you feel good about yourself, like youโre making a difference.
As much as we’re told we’re weak – we women are a strong bunch
“However, in the circles I’ve met, with people of all different races, I can see a trend. Itโs not that people don’t see what’s happening. They see all the injustices, especially towards the African people. It’s that people aren’t willing to drop their barriers, sacrifice their comfort. They’d give to charities, they support ‘liberated musicians’ with money to ease their conscience.
“I’m not saying that isn’t good. But we know what really needs to be done. We need to take drastic measures, and step out of your comfort zone. I’m trying to open those conversations, to make people not just watch and do things. Even if it means you stop buying that product thatโs killing thousands of Africans, however easy it makes your life.โ
Youโre managed by Delicious Tunes, a project which promotes female artists in the music industry. What’s important about projects like this?
โIn the history of music, and of life, really โ women, they’ve always been at the raw end of the deal. They’ve been disfavoured by the laws of the system. We’ve seen it before and it’s still happening. So it’s always good to support women, wherever – bring structures to empower them.
“My manager and I have the shared sentiment that we’re a strong bunch. As much as we’ve been told that we’re weaker than men, we know weโre strong people, and very intelligent, especially on a social level.
“I fully believe in a saying that my friend Angelik used to have: that if you educate a woman, you educate a nation. Thatโs especially true in Africa for mothers who will raise kids. If you’re a liberated woman and you educate your children in the same way, then their generation will be a very important one.โ
Interview and editing by Jem Bosatta. Photos by Merwelen van der Merwe.